![]() When one offers to pay for Thanksgiving dinner were mixing social norms with market norms. ![]() Market exchanges are, as they sound, the exchange of money for goods and services and also the money we receive in exchange for our labor in the form of our working lives. They are the norms that govern daily life and allow us to bond with other humans. ![]() Social exchanges we use with friends and family. Ariely not only explains but also shows with examples and experiment data that we humans have social exchanges and market exchanges of behavior. ![]() So why would we feel offended if someone offered to pay for Thanksgiving dinner? Dr. Ariely exposes humans as often acting against our own interests due to societal or market norms and that we just do not understand our own personalities and the role that emotion plays in shaping decision making – spoiler its usually for the worse. With the use of subtle yet easily understood experimental data, Dr. Ariely’s superb book has the potential to change dramatically how we think about business and our personal lives. Subtitled “The Hidden Forces that shape our Decisions,” Dr. Why would we be offended if someone offered to pay us after we invited them to Thanksgiving dinner? What is the cost of zero, and why is it far more expensive than $0.01? Do we really need to tell our waiter our order in secret if we really want to feel that it is okay for us to have our first choice from the menu? ![]()
0 Comments
Leave a Reply. |